Spicy Candy DC + South Moon Under Ocean City Lookbook Launch Party

So much work has gone into the Spicy Candy DC + South Moon Under Ocean City Look Book it’s hard to imagine the day of the launch party has now come and gone. We could not have possibly imagined a better turnout for the event. A line down the street formed before the doors were opened and clothes were flying off the racks all evening long. Helping the event’s cause was fashion polymath Dani Stahl (Nylon Style Editor-at-Large, Jewelry Designer, and TV star, etc). The energy and optimism at this event was palpable.  Thanks to everyone involved!

Our photos:

Dani Stahl (middle) with Carlis (left) and Katya (right) of Spicy Candy DC. Dani has the same taste in shoes as Carlis!:

Graduating class South Moon Under 2012!:

This look book would not have been possible without the incredibly hard work of Megan Mosig (left) and Ann Cornelius (middle) the hair and makeup team from W Salon:

Complimentary outfits with Monica Garcia of Mona Lavinia:

We were very happy to see Cheralee of Lyle Style’s bright face again!:

Spicy Candy DC pant detail (florals are definitely in):

Closeups of Dani Stahl’s accessories:

Cortnie of StyleLust Pages. She likes this bag so much she might not sell it:

Multi-color nail detail on Katya of Spicy Candy DC:

Blogger family reunion, from left to right: Waverly, Sai, Lacey, Carlis, Katya, Alison, Katherine, me:

La Petite Marmoset Super Mercado Lookbook April 2012

The craziest ideas are typically hatched when we sit down to eat with Katherine Martinez of La Petite Marmoset Vintage. Last time it was glitter. This time we dreamed up the idea of a photo shoot in a Latin supermarket. Leave it to Katherine to email us days later with “I couldn’t stop thinking about it and I decided to schedule a mini shoot…. Let me know if you are interested!” Needless to say we said yes.

Marcela De Campos stars in Super Mercado - all clothing and accessories from La Petite Marmoset Vintage (and currently available) - photography by Marshall Johnson of The President Wears Prada:

Spicy Candy DC + South Moon Under Ocean City Lookbook

Photographed in Ocean City, MD with Carlis Alejandra Sanchez and Katya Ananieva of Spicy Candy DC for South Moon Under. This collaboration is an exciting milestone for the style-blogging scene in Washington DC. To my knowledge, this collaboration is the first time a retail chain has contracted a DC based style blogger to create a lookbook. We commend the foresight of South Moon Under for taking this risk. In our opinion the internet offers the best opportunity in history to create engaging authentic content that happens to promote a brand. We hope this is the first of many such collaborations!

We also made a lookbook short film which you can view HERE.

On to the photos:

Credits

• Featuring + Creative Concept and Styling: Carlis Alejandra Sanchez & Katya Ananieva of Spicy Candy DC
• Photography and Post Production: Marshall Johnson of The President Wears Prada
• Photography Assistant: Carla of The President Wears Prada
• Hair and Makeup: Ann Cornelius and Megan Mosig of W Salon
• Special Thanks: The interns of South Moon Under, Brittney Tomsky, Taylor Cohagen, Taylor Linderman
• Clothing and Accessories Provided By: South Moon Under