The not so shocking news that Marc Jacobs may be moving from Louis Vuitton to the House of Dior is destined to shake up the fashion world, just as he did during his tenure at Louis Vuitton (creative director since 1997). If indeed this is Marc Jacob’s next move, I think we should look back and recognize what a fantastic job he did with LV.
One of Marc Jacob’s first collaborations at LV: Stephen Sprouse, the result was the now iconic graffiti line. It still looks fresh even though it was released 10 years ago:
When Jacobs became creative director at Louis Vuitton it was a predictable, old-world, luxury brand. They made luggage that was stylistically unchanged for 100 years. He had the impossible task of drawing new customers without alienating the old. Marc’s answer to this problem was to meld the street art world, the pop-art world and the fashion world through collaborations and fresh ideas. Now the new and old coexist together, the Murakami flower next to the LV monogram.
The next year Jacobs collaborated with Takashi Murakami, possibly the most memorable fashion collaboration in the past decade:
The Richard Prince collaboration kicked off with the Spring 2008 ready-to-wear runway show.
One of Marc’s last big splashes at Louis Vuitton, the Fall 2011 ready-to-wear runway show, complete with bellhops and fetish leanings like these incredible rubber boots:
Looking back at all he has done for LV, it is probably time for Jacobs to move on. How much more could he do for a brand that he clearly elevated to the forefront of the world’s fashion consciousness? Now is the time for him to revive a different French brand that needs just as much help as Louis Vuitton once did.
The last 14 years have been a great journey for LV. They have Marc Jacobs to thank for most of that. To read more about LV collaborations you can buy the excellent book below, HERE.
UNLESS NOTED, IMAGES FROM LOUIS VUITTON – ART, FASHION AND ARCHITECTURE