A constant discussion here at TPWP is how advertisers in general do not understand the internet. So many web publishers try to re-create the magazine layout, forcing readers to deal with huge popups, auto-play videos and other such annoyances.

Take note: this is the internet’s version of a 2 page magazine ad. As a viewer I don’t necessarily care if the content is paid for by someone, I just care that it’s good.

Model Agyness Deyn stars in this short film. Paid for by The Luxury Collection Hotels, the film is a collaboration between style icons Waris Ahluwalia and Tilda Swinton, directed by Luca Guadagnino, with music by Jason Schwartzman and costumes by Heidi Bivens. I watch because the content is compelling, made by people I respect creatively and yes, I am more inclined to stay at a Luxury Collection hotel.

Above is the trailer – the full-length film goes live on the Luxury Collection website today: HERE