A Visit to the BCBGMAXAZRIA Headquarters

The grand design studio space at BCBGMAXAZRIA

A magical day full of fashion, art and design in Los Angeles CA behind the scenes at one of our favorite brands

Much of the artwork we saw at BCBG was made from reused materials: store displays or recycled fabrics and paper

This expansive sewing room is just used for making samples!

[Clockwise] employee lounge with hanging lanterns, colorful thread room, and a Lubov Loves Box!

These paper lanterns along with many of the furniture and decorations in the employee lounge were reused from store displays, photo shoots, and props

A collection of this season’s trends in BCBG stores now

Perusing the jewelry and accessories

A couple of my favorite pieces – a pyramid stud chain bracelet and a trio of chain-linked rings

The in-house photography studio with an enviable set-up of lights and endless white walls

One of the most fun employee activities at BCBGMAXAZRIA is a styling session where Lubov selects employees to style and model 5-looks using any of the clothes, shoes, and accessories from the latest collections. Their photos are sent to BCBG stores to showcase the variety of ways a customer can style the merchandise. Everyone was having such a blast!

Styling the Morris sequined dress

Edie color-blocked duffle bag

Such a pretty color on this Dillon maxi skirt and yellow Astor cross-body bag

The walls throughout the BCBG headquarters hold dozens of pieces of artwork created by the employees

Employees also have contests and creative opportunities to showcase their talents outside of clothing – I love these mosaics made using recycled materials

The incredibly sweet BCBG stylists invited me to join their session. I was thrilled to play with all the jewelry and endless racks of clothing (as you can tell by my huge smile)

I’m wearing a BCBG stone-embellished
necklace

I love this gold bow necklace

I’m wearing a white body-con dress with a leather spike necklace and wedge booties

A close-up of the dramatic leather and spike necklace

The Ripley haircalf wedge bootie

When I told Raina (the sweetest stylist) that I liked girly clothes and bright colors she handed me this outfit. I loved the ultra feminine silhouette and sorbet colors – it’s part of the Cafe Society Collection

A close-up of the Jaylin tiered pleated skirt

After the amazing day at the BCBG Headquarters, I spent the following Saturday morning with Lubov and her team at Saks Fifth Avenue

She’s an extraordinary woman and one of the sweetest and funniest people I’ve ever met. During lunch, she told many stories that had the entire table laughing out loud

Lubov’s assistant wearing the beautiful Sammy black and white floor-length skirt from BCBG

I wore a white caged dress as a top with a vintage silk Lanvin skirt, Pour la Victoire lace-up oxfords, and Céline Trapeze bag

The BCBGMAZAXRIA corporate offices are a truly inspiring place where art and creativity permeate every aspect of the company. My closet tells you that I am a huge BCBG fan but after this trip my heart has also joined in :)

Thank you to all the amazing and sweet people at BCBG for making this an unforgettable experience and to Lubov for the inspiration, love, and impromptu carousel ride.

“Walk with the dreamers, the believers
the courageous, the cheerful, the planners
the doers, the successful
people with their
heads in the clouds
and their feet on the ground”

  • Clarice T

    Great photos! I am a big bcbg fan and this is great to be able to see their operation

    • http://www.thepresidentwearsprada.com TPWP

      I too have been a BCBG fan for many years, it was an unforgettable trip!

  • http://twitter.com/webhautejas jasmine.

    wow! so many great shots & lovely outfits!!

    • http://www.thepresidentwearsprada.com TPWP

      Thanks Jasmine – I had an wonderful time :)

  • Micka

    What an amazing place, I’d LOVE to work there one day

    • http://www.thepresidentwearsprada.com TPWP

      We agree! and everyone we ran into was very happy to be there

  • Carlis

    Awesome recap! you looked adorable in each outfit, my fav being the white dress and you know how i feel about polka dots! OBSESSED!

    • http://www.thepresidentwearsprada.com TPWP

      Thanks Carlis! I loved the white dress too, it would be fun to layer a chunky sweater over it and wear it casually with boots :)

  • Tammy

    Carla, Please tell me you took home the tiered pleated skirt and top! Those colors complement you so well. All of these images are so crisp and beautiful. What a wonderful experience. Thanks for letting me live it through you!

    • http://www.thepresidentwearsprada.com TPWP

      Tammy, you’re so sweet! Those are two of my favorite colors, that collection was unreleased to the public when I tried them on so I had to leave them behind, although I plan on going back to get them :)

      It was such an amazing experience and I’m so happy I got to share it with all of you!

  • http://www.facebook.com/katya.ananieva Katya Ananieva

    I absolutely loved everything about this post. Having an insider look at a brand of this magnitute is not only fun but also a privelege that doesn’t come around often. I’m so happy you both got to experience it in such a wonderful way!!! I am obsessed with the white dress, necklace, wedge outfit and I hope you brought at least one of those pieces back with you :) xoxo

    • http://www.thepresidentwearsprada.com TPWP

      Thanks Katya! It am so grateful of the experience and excited to go back again. I loved the white dress too :)

  • http://twitter.com/LPMAshley Ashley Turchin

    What an amazing post. It looks like you truly had so much fun! I love the outfits you styled :) Please let us get tea soon so you can fill me in on all the deets of this amazing self manufacturing brand! xxxxxxxxx miss you!!

    • http://www.thepresidentwearsprada.com TPWP

      Miss you pretty! Though of you and Katherine while I toured the headquarters :) looking forward to telling you all about it XO

  • Tamika Wilkins

    AMAZING!!! I Love those wedges you were photographed in. This looks like it was a phenomenal experience

    • http://www.thepresidentwearsprada.com TPWP

      Thanks Tamika, I had an amazing time – I can’t wait to go back :)